Ad Sparks Boycott of the NFL

As one of the official sponsors of the NFL, CoverGirl created football-inspired makeup looks for every team, advertised with the slogan “Get Your Game Face On.” This weekend, the purple smoky eye inspired by the Baltimore Ravens got an unfortunate makeover. In the wake of the video revealing the team’s running back Ray Rice violently abusing his then-fiance, an airbrushed version showing the CoverGirl model with a now black and blue eye has gone viral. On top of its visual impact, it takes to task the poor way in which the NFL, and more specifically commissioner Roger Goodell, has addressed the issue of domestic violence. After thousands of tweets and Facebook shares this weekend, the image has been changed by journalist Adele Stanwith a new campaign message written across the top: “Boycott CoverGirl Official Sponsor of the NFL" until Roger Goodell is gone.” Trending hashtags this weekend included #GoodellMustGo and #BoycotttheNFL. 
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